Calia by Carrie Underwood, Fall 2015
For CALIA's second campaign, we seized on the brand's social momentum to cheer on the real women everywhere working hard to
Born on Instagram using consumer-generated footage, the video earned 5M+ views in the first month alone, with no paid media.
Ads are framed as Carrie's responses to some of consumers' most inspiring posts.
My Role: ACD Story – ACD Art: Catherine Schier
AD: Kristin Murphy – GCD: Grace Chu - CCO: Madonna Badger