Avon

You Make it Beautiful Campaign

In 2012, I played a dual role of strategist and copywriter on the team that developed and launched a new global campaign for AVON. Below are some of my favorite executions.

 
 

NutraEffects

The brief: Launch the newest nature-inspired skincare from AVON, and engage consumers in its unique ingredient story, a breakthrough for the category. 

 
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Instinct

The brief: Introduce a new fragrance, AVON Instinct, under the You Make It Beautiful campaign. 

 
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Rep Recruit

[NutraEffects] Role: Creative Direction & Copy – AD: Warissara Muangsaun – GCD: Grace Chu
[Instinct] Role: Copy – AD: Bike Bayer – ECD: Mark Bown
[Rep Recruit] Role: Copy – AD: Stephanie Park – ECD: Mark Bown